COMPOSING MAJOR BRAND COMMERCIAL: KIEHL’S
Frequently my work as a music producer overlaps with my work as a film composer. It is most common when scoring major brand commercials, and such was the case with the most recent one for the global cosmetic brand Kiehl’s. The greatest part about this commercial is that it is starring K-Pop’s Hwang Chi-Yeul. Scoring a commercial with such a famous musician presents a series of challenges (will they like it? does it resonate with their aesthetic?), but luckily it was directed by an agency I work with regularly. You can check out the spot on youtube: